
The accounts receivable turnover ratio is a great indicator of cash flow efficiency and a company's ability to collect payments from its customers. From this baseline, it is easy to see if the ratio is improving and trying to create a new (higher) baseline or if it is beginning to head lower, signifying a problem with payment collections and eventually cash flow. Understanding your industry's net terms and trend of your accounts receivable turnover will help in creating a baseline ratio. If your ratio begins dropping below the new baseline for a lengthy period, it's time to figure out why and create a plan to get the ratio back up to the baseline. Once that point is reached, it will become your new baseline. Meaning, for the same effort, the ratio improves very little or not at all. At some point, you'll hit diminishing returns. Looking at a turnover ratio chart, you'll be able to easily see if your efforts are have a positive impact.

But if future quarters start dipping below 5.9 and continue downward, a fix is needed. If the next few quarters go above this range, then you might be on your way to establishing an improved baseline. If the last four quarters show ratios of 6.1, 6.5, 5.9, 6.3, then a baseline of 5.9 to 6.5 can be established. Think of your first baseline as a reference point. But what number should we strive for? This is where a baseline can help. We know that a high ratio means more cash flow while a low one means less. If it is expecting to collect payments every 60 days on average, it might begin issuing early payment discounts or pull net terms down to 50 days. The company will want to fix this difficulty. If the company is using net terms of 60 days, customers are paying 6.97 days late on average. We can also evaluate the number of days it took for A/R to turnover: 365/5.45 = 66.97 days. The number 5.45 tells us that accounts receivable turned over 5.45 times throughout the year. With these numbers, we can calculate accounts receivable turnover: Accounts receivable on January 1 was $125,000 and on December 31 was $150,000.

It's important that credit sales are used since we are looking accounts receivable.Īs an example, let's say credit sales were $750,000 for the year. To compute accounts receivable turnover, divide credit sales by the average accounts receivable during the period being measured. Measuring Cashflow Performance With Accounts Receivable Turnover Despite these restrictions, there are some adjustments companies can make to improve their ratio. The ratio is tied to the net terms offered to customers, which is largely dependent on industry standards. While all businesses would like the highest accounts receivable turnover possible, there are a few reasons why that isn't likely to realize. Predictable cash flow means that a company can accurately plan capex and other growth projects. A high ratio means customers pay often and the company consistently has cash coming in. A low turnover ratio means customers aren't paying frequently, which reduces the velocity of cash flow. Accounts receivable turnover has a lot to say about the efficiency of cash flow within an enterprise.
